As part of the Utah Department of Agriculture and Food, I led a full brand refresh for Utah’s Own—a statewide initiative designed to help Utahns identify and support local food brands. The work spanned both consumer awareness and small business empowerment.
On the B2C side, I developed and managed the “Discover Local Food” campaign, an integrated effort to help Utahns easily spot local products in stores and understand the impact of buying local. With research showing that shifting just 10% of spending to local could keep $1.3 billion in-state annually, we brought that message to life through digital ads, video, social, outdoor, and on-the-ground events like farmers markets.
Behind the scenes, I also worked directly with emerging CPG brands across the state—offering hands-on marketing and brand consulting to help them grow, for free, as part of Utah’s Own’s mission.
From launching a new statewide brand identity to building a website that served as a directory for local food makers, every piece of the work helped strengthen Utah’s local food economy and bring visibility to the people behind it.
