I led a full brand identity revamp for The Hot Yoga Dome, transforming the look, feel, and story of this niche wellness brand into something as sleek and powerful as the product itself. From logo and visual identity to voice, video, and conversion content—I touched it all.
I wrote and produced new brand videos to capture the immersive, at-home studio experience, and overhauled both the DTC site and Amazon storefront with elevated content that boosted clarity and credibility. Every asset was built to convert—from scroll-stopping visuals to benefit-forward copy.
The result? A refreshed brand that feels modern, aspirational, and ready to scale.
