immy is a science-backed wellness brand focused on immune balance and daily resilience.
The work began with a comprehensive brand audit that clarified immy’s strengths, gaps, and long-term opportunity. That foundation informed a refined product positioning, elevated premium brand assets, a redesigned website experience, and a new performance creative system built to scale across channels.
In parallel, a broader brand refresh was developed behind the scenes to support immy’s next phase of growth. This included a reimagined brand identity, a new packaging system, and an expanded product roadmap designed to strengthen brand equity and support future launches.
Together, the work strengthened the current brand while intentionally building what comes next, allowing immy to perform in the short term and grow with clarity over the long term.
This brand refresh repositioned immy for its next stage of growth.
The work was informed by real consumer testing and resulted in a more modern, premium identity system. Updates included a refined visual language, improved brand clarity, and the introduction of a glass bottle for subscribers to elevate the daily product experience.
The refreshed brand better reflects the science behind immy while setting a clear foundation for future products and expansion.
